Maui Jim was founded in 1980 as a small beachside business selling sunglasses in Maui. Recognising a gap in the market for lenses that could reduce intense glare, block harmful UV rays, and showcase the island’s vibrant colours, the brand developed its innovative PolarizedPlus2® lens technology.
Starting with just seven sunglass styles, Maui Jim has since grown to offer more than 725 styles. Every pair is polarized and designed to provide up to 700% protection from UVA and UVB rays.
Maui Jim sunglasses are available at Insight Optometrists.
Who is Maui Jim for?
Maui Jim is perfect for anyone who wants more than just sun protection.
Outdoor Enthusiasts
From beach-goers and boaters to golfers, hikers and cyclists, Maui Jim helps reduce glare and eye strain while enhancing visibility in bright conditions.
Drivers
Glare from roads, windscreens and reflective surfaces can be distracting. Maui Jim’s polarised lenses provide sharper vision and greater comfort behind the wheel.
Active Lifestyles
Lightweight frames, durable materials and advanced lens technology make Maui Jim an excellent choice for people who enjoy an active lifestyle.
Travellers and Adventurers
Whether you’re exploring tropical coastlines, city streets or scenic landscapes, Maui Jim enhances colours and visual detail so you can enjoy every moment to the fullest.
Everyday Wearers
You don’t need to be outdoors all day to appreciate Maui Jim. Anyone who spends time in the sun can benefit from clearer vision, greater comfort and premium style.
Why Choose Maui Jim?
- Enhanced colour, contrast and visual clarity
- 100% protection against harmful UVA and UVB rays
- Lightweight, comfortable frame designs
- Available in a wide range of styles, colours and prescription options
- Premium craftsmanship backed by decades of optical innovation
Visit our practice to discover the latest Maui Jim collection and find the perfect pair to suit your lifestyle, vision needs and sense of adventure.
